You may be tempted to bypass the professionals and do your own search engine optimization. However, it will be very difficult to achieve success on your own if you are in a competitive industry. For example, a law firm will want to rank highly for queries like “lawyers near me” or “contract lawyer”. However, there can be many law firms also competing for exposure and it can be extremely difficult to outdo competitors without expertise and experience.
Another consideration is the time and skill range required to do SEO consistently and successfully. The top rated E-Commerce SEO agencies in US require a combination of many different skills which include:
It is also difficult to find and maintain media contacts and partnerships with authoritative sources. These become important when you need to gain authority and trust. It just won’t make sense for the company to extend it outside of its core business.
WHAT TYPES OF SEO SERVICES ARE THERE?
There are many different SEO services and they should ultimately be tailored to the needs of your business. Let’s get an overview of what a comprehensive SEO program looks like.
Includes content gap analysis. It’s possible that you don’t have the high-quality content needed to rank high for your targeted keywords. Content analysis and strategy will give you a plan to rank higher.
TECHNICAL AUDIT OF THE SITE
SEO site audits look at all the technical components on your site that can affect how a search engine can rate your site. This boils down to the website:
Crawl: Can a search engine crawler find and access the content on your site?
Indexability: Are your pages actually indexed by search engines?
User experience: Does your site load quickly on any device? Are there pop-ups?
Site audits include crawling your site, code analysis, and many diagnostic tests. Site audits often result in thousands of action items, but SEO experts can help you prioritize
CONTENT AND STRATEGY ANALYSIS
High-quality content builds authority from your website and is essential for increasing organic traffic and increasing rankings. A content strategy is usually guided by your keyword strategy and includes an analysis of content gaps. It’s possible that you don’t have the high-quality content needed to rank high for your targeted keywords. Content analysis and strategy will give you a plan to rank higher.
OPTIMIZATION ON THE SITE
These services optimize the content you already have for the keywords and topics you want to rank for. Actions include updating the title, adding targeted keywords to the text, using eye-catching images, and optimizing the page layout for engagement.
Factors outside of your website also affect your ranking. These include the number of backlinks to your site from authoritative and trusted sites, Google Business optimization, reputation management, review site optimization, and social media feature enhancements. Once you have great content, off-page optimization will help you grow your content and ultimately increase your search engine traffic.