You may have found our little article because you’re wondering what retail planograms are and how they are created, or perhaps you’re just wondering what it is about them that makes them so important to retail stores and why they should be used when planning the layout of your store.
A retail planogram is a schematic tool retailers use to plan the layout of their store in order to maximize sales and increase overall customer experience.
Keep reading, and we’ll take you through all you need to know about retail planograms and why they are crucial to the success of retail stores.
What is a planogram?
A retail planogram, in simple terms, is a design tool that retail owners use to plan the overall layout of their stores, from where product is placed all the way to where the point-of-sale systems, also called checkouts or tills, are located within the store.
The reason for this is to maximise the amount of sales and to make the overall customer experience a pleasant one. Most retailers use planograms incredibly well. One example of such placement would be a retailer placing the most commonly bought items at the back of the store, forcing customers to walk past other items they may not have needed, but are now impulse to buy as they see it walking by.
This is also true when it comes to the placement of sale items. Most retail stores will place these items at the very front of the store, so that they are more likely to catch your eye, making you more likely to purchase these items even if they are not necessarily the reason why you came to the store in the first place.
How do you create a planogram?
A well-planned retail planograms is extremely detailed but they don’t necessarily have to be to be effective. Even if you are not currently using, or even require a detailed planogram, you can still use the methods and strategies behind them to help plan they layout of your store.
Most retail stores will have one set layout, with only basic displays being changed on a regular basis depending on what products they want to move (they want to sell quickly) and what specials are currently in place.
If you’re designing your own planogram, you need to consider what product you want to sell most, where you should place products to allow customers to shop quicker, and how much space you have to work with. If you’re unsure how to create a planogram, you can hire an expert to help you.
Why are they so important?
Retail planograms not only make the shopping experience pleasant for the consumers, but will also increase your overall sales. Using a retail planogram properly means you have created a fast and effective shopping experience for your customers, which will lead to them returning to your store on a regular basis.
They are also very important when it comes to your overall sales. Using a retail planogram will result in more items being purchased at once by triggering a customer’s impulse when it comes to seeing sale items or just having to walk past other items to find the one they’re looking for.
In conclusion, retail planograms are incredibly important to any retail store, no matter how big or small. They increase customer happiness as well as overall sales which makes them a worthwhile investment for any retail store owner.