Because of how important personalization is for online businesses, this means that you need to have the best personalization tool for ecommerce to help you achieve your goals. There are different types of personalization that you can use for your business, which can be very helpful to your business. By reading on, you can learn more about the different types of personalization so that you know which personalization tools can help you better achieve your goals.
Data Gathering Methods
The first thing to look at here is the type of website personalization that is based on gathering data. This category can be broken down into two separate categories: explicit and implicit website personalization. Explicit personalization when where a website creates a website experience that is customized by the criteria that the website visitors set themselves. For example, a website that asks for customers to choose their preferences for their location, gender, and other similar criteria. This allows the business to better show customers items that are relevant to them.
Implicit website personalization can be further broken down into two categories: contextual and behavior-based personalization. The contextual personalization is based on the context of why they are visiting your website. Behavior-based personalization looks at the relationship between a visitor’s browsing history and the content that your website has.
Based on Experience
Again, this category can be broken down into two different categories: interruptive experiences and seamless experiences. Interruptive experiences are ones that the customer doesn’t necessarily expect when they are working with your brand. These experiences aren’t integral to the interactions that the visitors need for their customer experience. But these are things that help people better engage with your brand. For instance, something like a popup or push notifications. These are just some of the things that a visitor can experience on your website that is considered to be an interruptive experience.
Seamless experiences are ones that are typical of what visitors would expect when visiting your website or working with your brand. These are often unique things to your brand that visitors to your website will expect. Aside from the fact that they are integral to the experience people have when they visit your website, there’s something else that makes this approach stand out from interruptive experiences. As the name suggests, these experiences are seamlessly seen by the customers. They offer a smooth transition from the non-personalized and the personalized areas of the website.
Personalization is all about experience, so you want to make sure that you are providing your customers with the best experience possible on your site.
Knowing the different types of personalization can be a great way to help you pick the right platform for your needs. There are several different approaches that you can take for personalization. Every business has their own unique needs, so what will work best for your business may not be the best solution for every business. Understanding these different personalization options can help you decide on the best approach for your specific needs.