Understanding Ecommerce Personalization

You just can’t figure out what’s wrong. You make sure you have amazing products with fantastic quality, but your customer base grows at a snail’s pace, if it grows at all. Why? And how on earth is this “ecommerce personalization” supposed to help you?

In Case You Don’t Know

Ecommerce personalization is concerned with a potential customer’s experience on a retailer’s website. As suppliers showcase similar products with similar costs and value, the tie-breaker has become what the customer thinks of their website experience. The winner gets a happy customer with the likelihood of a returning one. Ecommerce personalization focuses, then, on creating easy, enjoyable, and personal experiences for viewers. If you think about yourself as a website visitor, it doesn’t take long to decide if you want to stay or leave, does it? Customers are anticipating a reason to click away. Without the proper attention to your most valuable asset – your customer – they will have no trouble in abandoning your company. So how does ecommerce personalization work? How can you implement it?

Ecommerce Personalization Tips

The first thing you must do is understand who your target audience is. When you truly understand your target audience’s needs and wants they feel understood. Once you have a profile of your intended viewer, you need to make that understanding apparent right away on your home page, while being constantly welcoming, and without wasting your customer’s time. It’s a delicate balance. One aspect you might not like is data collection on your customers. However, this is important in understanding your prospects so that you know what they like and don’t like about your site and to create alluring and relevant emails and newsletters.

Next, you should optimize the navigation experience. You could probably recall websites with confusing navigation and hard to find pages. Or retail sites with frustrating shopping layouts and pop up ads with irrelevant items. Again, the data collected on the purchases someone makes will help create tailored discounts.

Ecommerce Personalization Tools

Data collection tools such as case studies, surveys, and plugins like Fulcrum BigCommerce, and Dotmailer will collect data points for ecommerce personalization. such points include the traffic your site is generating, customer emails, what purchases are made, how the viewers are interacting with the pages of the site, and even their general location. This is great news for you because it means the data collection and presentation is automated by the programs’ AI. When campaigns and notifications are tailored to the visitor with these data it prevents instances like someone living in Alaska receiving a pop up for a new refrigerator. Lastly, Cookies. They are what allows a website to recognize users so that ecommerce personalization can happen.