Search Engine Optimization is used for better ranking of websites when relevant industry keywords are being searched. For example, if someone searches for best SEO services in Delhi or best SEO company in India, a reputed digital marketing company that has optimized its website in accordance with SEO guidelines will appear on the search engine results page amongst the first few suggestions thrown by the search engine.

SEO strategy is designed to enhance the traffic quantity and quality to a website through organic search results. The 3 types of SEO are – on-page SEO, technical SEO, and off-page SEO. It is best to consult reputed agencies like RepIndia as they have a team of experts to manage SEO.

On-page SEO

This is associated with the content on your website. It consists of all the strategies to optimize a particular page on a website. It legitimizes the website as a valuable resource for the content that people are searching for.

The activities that constitute on page SEO are keyword research, creation high quality relevant content and optimizing these keywords. Simplifying your navigation and website design also enhances your ranking.

You can work on the following website elements as a part of your on-page SEO strategy:

• The web-page address or URL should describe the content using a related keyword.
• The title of your page should include a keyword, be descriptive and interest the reader enough to make them click on it
• The content that describes your page right under the title when your website appears in search results is called a meta tag. This should be interesting enough along with relevant keywords and under 160 characters
• Alt tags and heading tags should be descriptive and can include keywords
• The navigation should be easy & design should be appealing so visitors don’t drop off from your page, negatively affecting rankings
• Relevant content, relevant keywords and internal links help boost rankings

Off-Page SEO

Off – page SEO, as the name suggests are factors that are not part of your website but play a role in your ranking. This would include earning backlinks on other websites that link readers back to your website. These cannot be controlled by you directly but the quantity and quality of your backlinks impact the reputation and relevance of your website.

The 3 ways you can back link are

• Through natural links when other websites find your content relevant & link it on their own
• Built links are when someone links back to your website after you have promoted your content to them
• Created links are when you list your website on directories etc on your own. This is mostly considered spam and is advised against.

Your focus should be enhancing the natural and built links using amazing content like infographics. You can further gain traction by sharing it on social media and intimating bloggers about your content in case they find some relevance.

Technical SEO

Technical SEO focuses on strategies to improve a site’s backend foundation and structure. It is responsible for improving a site’s readability making it easier for search engines to crawl on and index the site. It provides a good UX indicating that your site is high quality and increasing the engagement rates of users. Technical SEO would involve:

• Improving your site speed through better code, image compression and browser caching
• Mobile-friendliness through responsive designs which ensure that the website adjusts according to the tablet, mobile, or any device that is being used to view it
• Accurate indexing through an XML site map creation
• Ensuring that the robots.txt file is blocking the right pages so that the search engines know where not to crawl and what not to index.
• Eliminating duplicate content that can have an adverse effect on your rankings.